This section contains questionnaire examples. Please see below (please be aware that we automatically add 'Not applicable' and 'Flag inappropriate question' answer options to all our users' survey questions).


Ice-cream questionnaire


Q1- When did you last eat ice-cream? (single choice)


Q2- Who do you know that eats ice-cream? (multi choice)


Q3- When did you last buy ice-cream? (single choice)


Q4- What are your favourite flavours of ice-cream? (multi choice)


Q5- How many times do you eat ice-cream per week inside your home? (single choice)


Q6- How many times do you eat ice-cream per week outside of your home? (single choice)


Q7- What sorts of ice-creams do you usually buy? (multi choice)


Q8- Where do you get ice-cream from? (multi choice)


Watching TV and movies questionnaire


Q1- How often do you watch TV? (single choice)


Q2- How often do you watch movies at home? (single choice)


Q3- Which of the following formats have you ever bought or rented a movie on? (multi choice)


Q4- How many movies do you buy or rent per month, on average? (single choice)


Q5- Which of these devices do you use to watch movies with? (multi choice)


Q6- How often on average do you watch movies at the cinema? (single choice)


Q7- Who do you go with to the cinema? (multi choice)


Q8- Which of the following do you not like about the cinema? (multi choice)


Plumber questionnaire


Q1- How do you rate the following slogan, assuming it is for a local plumber: "Simon the Plumber: Plumbing for twenty years"? (single choice)


Q2- How do you rate the following slogan, assuming it is for a local plumber: "Reliable, friendly, affordable"? (single choice)


Q3- How do you rate the following slogan, assuming it is for a local plumber: "First time fix guaranteed"? (single choice)


Q4- Which of these slogans for plumbers do you think is the best? (single choice)


Q5- Which of these telephone numbers do you think is the most memorable? (single choice)


Q6- If a local plumber were to offer a weekly 1 hour class teaching basic home plumbing maintenence, what do you think most people would be prepared to pay for this (assuming that the classes had no more than 10 people)? (single choice)